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Essay / Research Paper Abstract
This 4 page paper looks at a review of The Good Hotel in San Francisco, summarizing the review. After this the writer considers the position of the hotel from a business perspective looking at how the firm competes in the broader industry. The bibliography cites 6 sources.
Page Count:
4 pages (~225 words per page)
File: TS65_TEgoodhotel.doc
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Unformatted sample text from the term paper:
services it offers. The hotel is marketed as one that has a "social conscience", an approach which is reflected in the name of the hotel. The hotel tries to do
good things, while providing budget accommodation in an area where there are often a large amount of expensive hotels; San Francisco. The hotel, which is located south of market Street,
is in the SoMa district, which is described as being one of the more "interesting" areas of the city, in an area where visitors may be a little reluctant to
venture. The hotels, and accompanying services, are designed to be environmentally friendly. The hotel has a policy of recycling and reusing resources, including the use of furniture made out of
recycled and reclaim it materials. The hotel also tries to encourage guests to follow the same ethical approach, the hotel provides bicycles that may be borrowed for free to use
in the city, and another encouragement includes a glow-in-the-dark sticker saying good night, that can only be seen when the lights are turned off. Other fun features include a photo
booth in the lobby. It is noted that the hotel does not have room service, but instead has a restaurant called "Good Pizza" which says custom-made pieces made with local
fresh ingredients. It is also stated that residents of the hotel will have access to a heated pool across the street. The article in Frommers gives a good overview the
hotel and indicates the way in which it may be seen as differentiated from its competition. It may be noted that for any organisation to be successful Porter argues that
there will need to be a source of competitive advantage (Mintzberg et al, 2008). Competitive advantage may come from one of two sources; cost advantage or differentiation. Cost advantage is
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