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Essay / Research Paper Abstract
This 13 page paper is a comprehensive review of the global mobile telephone market in 2010, into the different trends in mobile phone sales, including assessment of ‘dumb’ or ‘candy bar’ phones and smart phones, market share of different manufacturers in both of these markets, the way that things are used, features and characteristics as well as the different platforms and operating systems that are being used. The bibliography cites 15 sources.
Page Count:
13 pages (~225 words per page)
File: TS14_TEmobtele.rtf
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Unformatted sample text from the term paper:
by increased functionality supported by the development of 3G technology as well as benefiting from the movement of the lifecycle of the handset which has seen many of the less
advanced handset fall in price as they progress towards maturity (Hooley et al, 2007). When looking at the trends handsets there are two types of handsets that are used; candy
bar style and smart phones, The candy bar style telephones arte the traditional cellular telephone, with a keyboard and telephone functionality, which may be on 2G or 3G and may
have added features such as radios, cameras, MP3 players and may support games, effectively any telephone that is not a smart phone may be classified in this candy bar group.
The definition of a smart phone is one that that offers advanced computing ability and connectivity, examples of smart phones includes the iPhone and the Blackberry, with the blackberry gaining
the first mover advantage targeting business user, many years before competing firms entered the market. The smart phones are able to undertake a wide range of functions, including but not
limited to internet access, email support, may facilitate data transfer between the unit and other computers, may connect to local wireless networks and integrates personal information management, It may be
argued that as technology is developing and functionality is being added to non smart phones the delineation is blurring. The development of smart phones is not new, while many
associate this with the iPhone, this was a follower, but it has served to increase the market, appealing a broader segment of the community, appealing to those who utilize a
high level of information technology services, such as the Internet, downloading services and e-mail, therefore a border segmentation of the markets may facilitate a greater number of sales to a
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