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Essay / Research Paper Abstract
This 7 page paper presents a profile of The Gap. The history of the company as well as future plans are explored. A short outline is provided that may be used for oral presentation purposes. Bibliography lists 8 sources.
Page Count:
7 pages (~225 words per page)
File: RT13_SA305GAP.rtf
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Unformatted sample text from the term paper:
Republic, and Old Navy stores ("The Gap," 2003). Each chain has its own Web storefronts and all merchandise is private label, inclusive of its maternity wear that is available only
online(2003). While its core clients seem to depend on the Gap for producing basics like khaki pants, denim and casual fashion, its new clothing lines aimed to the bubble
gum set alienated old customers (2003). Founders Donald and Doris Fisher, and the family, still owns about 32% ("The Gap," 2003, p.PG) of the company stock. The
Gap began when Donald Fisher and his wife opened a small retail shop in 1969 in San Francisco (2003). The couple named the original store The Gap, the term gap
referring to the generation gap (2003). Indeed, at the time, blue jeans were seen as dressing down and a part of counterculture to some extent. Today, they are mainstays and
while teens dress up, they are often in dressy jeans. The couple who opened their doors at the height of the hippie movement concentrated on selling Levis jeans (2003).
It worked, and the couple opened a second store in San Jose eight months later (2003). By the end of 1970, six Gap stores bloomed, and just six years later
the company went public. In the early years, the Gap catered to teenagers, but soon began to expand into general active wear to appeal to a broad array
of customers ("The Gap," 2003). By the early 1980s, The Gap boasted about 500 stores (2003). Donald put Mickey Drexler in the role of president in 1983 to
change the image of The Gap (2003). Drexler overhauled the clothing lines to concentrate on sturdy, brightly colored cotton clothing and consolidated the stores private clothing labels
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