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Essay / Research Paper Abstract
This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is being used for marketing purposes. Changes include technological advances and the increased number competing media channels. By looking at the way television advertising is used today and emerging patterns the paper discusses the ways television advertising is likely to emerge in the 21st century. The bibliography cites 25 sources.
Page Count:
17 pages (~225 words per page)
File: TS14_TETFfuture.rtf
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