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Essay / Research Paper Abstract
A 5 page paper. E-commerce sales have increased exponentially over the last few years. This essay provides data regarding that growth, the wrinkle as a number of dot-coms folded, and the projections for e-commerce sales. Bibliography lists 6 sources. PGecom4.wps
Page Count:
5 pages (~225 words per page)
File: MM12_PGecom4.rtf
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Unformatted sample text from the term paper:
as time goes on, sales will decrease instead of increasing. Windham asserts that net consumers are very different than mall shoppers and catalog shoppers. Furthermore, she says that dot-coms
are responsible for ruining their own chances to sell because they have spoiled customers to the point that consumers expect cheap prices and freebies and if they dont get them,
they just move on to another site. E-commerce, Windham says, is a fickle world with little, if any, customer loyalty (Fortune, 2000). Windham found some interesting differences
between online shoppers and traditional shoppers. For instance, 34 percent of online shoppers describe themselves as comparison shoppers but only 8 percent of traditional shoppers describe themselves as comparison shoppers.
Another dichotomy is that only 1 percent of Web shoppers say they hate stores but 10 percent of traditional shoppers say they hate stores (Fortune, 2000). Web shoppers
are by and large comparison, price-sensitive consumers. Windham, who spent two years studying the consumers who purchase online, said that as nonusers begin to use the Web for purchasing,
they will be less adventuresome than people already making purchases online. They will also be slightly older than the norm and they will be more fearful and cautious about privacy
and security. In other words, as nonusers begin using the Web to shop, they will be a more conservative group than current users. It is probable they will also be
less fickle and more loyal to brands/stores (Fortune, 2000). Windham pointed out that there were numerous problems with people receiving exactly what they ordered online during last
holiday season. Based on that, she suggested sales may be lower this year (Fortune, 2000). Surveys conducted after the last holiday season suggested online shoppers would continue shopping
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