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Essay / Research Paper Abstract
This 7 page paper looks at the market structure and performance of the frozen dessert industry. The industry is examined in terms of product structure, levels of competition and general trends. The writer explains how these may be reflected in the determination of price. The bibliography cites 8 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEfrozen.rtf
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Unformatted sample text from the term paper:
factors will affect the market. For many markets there are generic influencing factors, such as disposable income, which will impact, but for others there are other less obvious factors, such
as the weather for the ice-cream and frozen dessert market. In this we will consider the market for ice-cream and frozen desserts how the market pattern and structure as well
as industry trends may be seen to impact on prices and strategies. The use of Porters five forces may also be detected within the analysis, however, this is used to
aid the analysis, not as a framework. If we consider the market for frozen desserts the we can see that this is
segmented by type of dessert and ice cream. Types include regular, low fat, frozen yoghurt as well segmentation by size and type of sale, such as cones and deserts,
tubs and family packs. The market can also be examined in terms of premium product such as Haagen Dazs and Ben and Jerrys, as well as the normal brands
such as Nestle and Walls and then the budget brands such as the supermarket own label brands. This is the same in most countries, but if we look at the
United States and remember that this is the largest economy in the world then it would make sense that this is also one of the largest markets for ice cream.
This indicates that process are increasing and that demand is shifting, However the level of increase is such that demand can keep up with the level of supply and as
such there is not an additional market premium. In 1998 it was stated by the US Department of Agriculture that the production of
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