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Essay / Research Paper Abstract
This 36 page paper examines the franchise industry in the UK. The paper begins with some background and an industry analysis including statistics and trends for each of the major sectors. The paper then considers why franchises are so popular with franchisees and franchisors, looking at the workings of a franchise and how it compares to other business models such as licenses, exporting and joint ventures or the use of subsidiary companies. The paper ends by applying the different models and the statistics to five areas of franchises, manufacturing, finance, services, distribution and retail. The bibliography cites 23 sources.
Page Count:
36 pages (~225 words per page)
File: TS14_TEfranUK.rtf
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Unformatted sample text from the term paper:
may be seen as a way of businesses benefits with rapid growth gained for the franchisor and a business opportunity gained for the franchisee. The UK is seen as one
of the most resilient markets t the current time, the retail market is driving the economy. This drives the other sectors. As franchises may be seen as present in
a wider range of sectors in the economy, in many instances the performance may be expected to reflect the economy as a whole. The market for franchises itself may also
be buoyant, this is also a reflection on the advantages that are perceived and the fit that this has with both the individuals or company plans the environment within which
the franchise will be used. To examine the performance and manifestation of franchises in the UK the paper will be split into several parts. The first part will consider what
is meant by a franchise, how they have grown and the position of franchises in the UK. This will include a consideration of who the franchisees in the UK are
and who the franchisors. Then the value it may give and the advantages and disadvantages. To place the manifestations of a franchise into context it is also necessary to understand
why they are undertaken from both the perspectives of the franchisee and the franchisor including choices that are on offer to both. When this has been considered the different sectors
where franchisee may be seen can be examined and the profile of franchisees. 2. Franchises 2.1 Definition of a Franchise The franchise may be defined as "a franchise is a
right or privilege officially granted a person or a group for the establishment of corporations existence in a territory or limits within which a privilege, right, or immunity may be
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