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Essay / Research Paper Abstract
This 16 page paper considers briefly the origins of Ford and then looks to the 1990s and the strategic way in which it has developed. This includes acquisitions, collaborations, the use of the Internet and the search for a competitive advantage. The paper assesses its current position and make recommendations for the future. The bibliography cites 12 sources.
Page Count:
16 pages (~225 words per page)
File: TS14_TEfordmc.rtf
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Unformatted sample text from the term paper:
current position of the number two car manufacturer in the world through a chequered history. Having manufactured over 250,000,000 cars it is now looking to the future to overcome
its past deficiencies and develop an new competitive advantage. The problems of 19921 and its record looses now appear top be behind
it, with new marketing strategies using pull models to increase demand by differentiating the markets of the different models and following what appear to be a policy of acquisition the
position of Ford is being secured. The further use of new technology is also seen to have potential to decrease costs
and increase sales. This may be the most significant advantage being developed in the last few years, along with a joint effort to share car chassis with Volvo and Mazda.
The future looks bright and recommendations include issues such as further diversification and vertical up stream integration the company may even move to
the number one spot. I. A Brief History of the Ford Motor Company Ford is the second largest motor manufacture
in existence. Founded in the 16th of June 1903 with the grand total of $28,000 the corporation papers were filed in Michigan by Henry Ford and 11 other associates (Ford,
2000). The company developed with arguably the greatest innovations occurring in the 1950s with the advent of automatic transmission and air-conditioning becoming
available (Godin, 1999). The completion of the interstate highways also encouraged the sale and use of cars (Godin, 1999) The company grew from
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