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Essay / Research Paper Abstract
This 4 page paper presents an analysis of this case study provided by a student. Notes and data are used to evaluate what went wrong with the Jaguars after Ford's acquisition of the company. No bibliography.
Page Count:
4 pages (~225 words per page)
File: RT13_SA416Jag.rtf
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Unformatted sample text from the term paper:
and was something that harmed its public image. There were a number of quality issues, but according to information submitted by a student, the introduction of the XJ40 was
replete with problems; part of the problem appears to be European competition. That is something with which Jaguar could not compete. There were also problems with the automobile which were
not fixable. According to information submitted by a student, complaints were very high as compared with other brands and some of the unfixable problems were a sticking brake pedal, a
poor ride and low speed performance. While the automobile looked nice, this model never performed up to expectation. According to a student, Ford did not appear to be serious
about fixing the quality issues, at least not at first; the advertising campaign did not address the real quality problems and instead of resolving the technical points, the firm decided
to improve communications and provide warrantee and care programs. They did also, according to information submitted by a student, tried to sell cars by creating low cost leasing programs;
in this way, they could compete with other manufacturers despite the fact that their image was tarnished due to low quality. Some people would likely purchase the vehicle only due
to the fact that it had the Jaguar brand, even though the model was known to be of poor quality. With pricing changes, and care programs to reduce out of
pocket expense, it was a strategy that Ford/Jaguar used as opposed to addressing the "unfixable" problems that perhaps should not have been labeled in that manner. According to a
student: "The first two years Ford took over Jaguar problems per car jumped from 47% to 57% of market the first year and remained there for the the second year.
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