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Essay / Research Paper Abstract
A 4 page paper discussing the place of women's apparel on the industry life cycle curve. Every product and industry can be fitted onto the life cycle curve, characterized by development, introduction, growth, maturity and decline. There is no question that women's apparel lies mostly in the maturity phase of the industry life cycle. Though some factors appear to enter the decline phase, it is difficult to conceive of the industry fully and permanently in that final phase. Commodities could become the norm in the future, but true obsolescence is unthinkable. Bibliography lists 5 sources.
Page Count:
4 pages (~225 words per page)
File: CC6_KSmgmtIndLC.rtf
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Unformatted sample text from the term paper:
product and industry can be fitted onto the life cycle curve, characterized by development, introduction, growth, maturity and decline. Intuitively, the womens apparel industry can be seen to be
in late maturity or early decline. Using a less intuitive approach, the purpose here is "to determine what aspects of the fashion industry apply to what aspects of the
industry life cycle." Table 10.1 Qualities Demand. Osenton (2004) remembers that growing up in the 1950s, his solidly-middle class family had one
television, one car, one telephone. He also notes average rates of sector growth in the 1990s and after 2000. The consumer cyclicals sector, which includes all of retail,
broadcasting, automotive, restaurants and other industries, grew at an average rate of 10.44 percent throughout the 1990s, but only at 7.73 percent after the turn of the new century.
The long-term growth rate (five years) expected in the industry varies little between the highest- and lowest-rated of the 56 competitors in the apparel
industry (Industry Center, 2005). The first position competitor, Gildan Activewear, is expected to grow 26 percent in five years; the last position competitor, Perry Ellis, is expected to grow
13.5 percent in the same length of time (Industry Center, 2005). Certainly there will always be demand for womens clothing, but stories of
department stores decline are legion and only high-end specialty shops remain. The greater focus today is the mass market, where customers are "knowledgeable and price sensitive," the hallmark of
a mature industry in terms of demand alone. Technology. Technical knowledge is well-diffused and shows little product or process improvement. Garment
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