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Essay / Research Paper Abstract
This 5 page paper looks at the case of the Segway Human Transporter and considers why it has not yet been a commercial success and the market remains limited. The paper looks at issues such as the failure of the product to meet perceived needs, the product adoption process and other influencing factors. The bibliography cites 6 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEsegway.rtf
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Unformatted sample text from the term paper:
product can satisfy in a better or more advantageous way for the buyer, or a product where demand may not exist but can be created (Kotler, 2003, Hooley et al,
2003). As well as filling or creating a need to be viable in the long term the way that the product fulfils the needs also has to be communicated to
the target market in a way that they will hear and act upon. Without the sales the level of innovation and the agreement that a product is good or unique
will not result in commercial success. The entire process has many influences; some of these may be under the control of the company and may be adapted during the development
process, either before or after the product is released and if the way that this took place was easily controlled or managed then there would be few, if any, product
failures. Marketing history tells us that there are a number of failure, some surprising and some not so surprising. One that may
be seen as having potential was the Segway Human Transporter, based on the same technology as the iBot, allowing for the efficient transportation of people over short distances. This had
a range of up to 12 miles, moving at a pace much greater than walking and with a two wheel shape that is suited to sidewalks rather than the roads.
The product appears to comply with many of the demand in the market, it has the potential of saving the use cars for short journeys, it is environmentally friendly, safe
and easy to use and the way it is used can be flexible. However, it has not met with the success that one may expect such as innovative product to
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