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Essay / Research Paper Abstract
This 7 page paper looks at a few controversial ads which use women's bodies to sell product. The Coors' Silver Bullet ad, the Paris Hilton ad, and a few others are noted as offensive to some. Why companies should not objectify women to sell product to men is discussed.
Bibliography lists 5 sources.
Page Count:
7 pages (~225 words per page)
File: RT13_SA607adv.rtf
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Unformatted sample text from the term paper:
of television advertising that pushes the limits. These very sexual advertisements have become controversial as have subliminal messages that are embedded into ads unbeknownst to the consumer. Whether they are
overt or hidden, sexual messages merely serve to objectify women, and sometimes men, and cannot contribute much to society. They do this to sell product, but certainly, there are other
ways to accomplish the same goals. One example of this phenomenon comes from the 2006 Superbowl which released a Pizza Hut ad featuring a sexy Jessica Simpson. The
sexuality aligned with that ad is obvious but certainly it is somewhat family oriented. However, another example are the Coors Silver Bullet ads and they are clearly distasteful. Yet another
attempt to sell a product with sex is the Paris Hilton commercial which boldly puts her on a car in a small swimsuit. Lathered up, she thoroughly enjoys her hamburger.
But a USA Today article features Andy Puzder, CEO of CKE, who says: " We both know Paris Hilton in a swimsuit has nothing to do with hamburgers" ("Girl, underdressed,"
2005, p.12A). Indeed, sex has nothing to do with cars or beer or hamburgers, but companies still use sex to sell their wares. Of course, the controversy does not stop
with wagging a finger at the offender. The article goes on to say that Carls Jr., the hamburger chain that bought the Paris Hilton ad, told a parent group to
"buzz off" ("Girl, underdressed," 2005, p.12A). There is also the sense that Americans might be slightly too "uptight" about sex, a sentiment to come from across the ocean. In Britain
for example, blatant sex is used to sell things, and sometimes in hilarious ways. Such things would never be seen in America. Of course, that does not quell the controversy
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