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Essay / Research Paper Abstract
This 7 page report discusses a scenario in which a marketing campaign is being planned for the newest and best of all landmines. Normative theories of utilitarianism and nonconsequentialism as presented by the thinking of Immanuel Kant are considered in the scenario. Bibliography lists 3 sources.
Page Count:
7 pages (~225 words per page)
File: D0_BWkaboom.rtf
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Unformatted sample text from the term paper:
power to be ethical or unethical lies within every individual. The actual choice belongs to that individual and nobody else. But if the debate is take a step further, the
individuals determination to do the right thing also extends to what he or she promotes or encourages in the world. That includes ones life work, personal action, and individual choices.
A new product is produced that has been proven to be the best of its kind. It is an example of manufacturing initiative and creativity. It offers the opportunity for
significant profit. The "minor" problem is that it is undeniably an instrument of war, a killing machine, a product with the entire purpose of killing or maiming human beings.
Certain basic facts about landmines and the landmines industry should be understood. Over 400 million anti-personnel landmines have been laid since 1942, of which 110 million in about 70
countries remain to be cleared (Hogendoorn 14). Hogendoorn gives even mores specific figures by noting that: "Every 22 minutes someone is injured, maimed or killed in a landmine incident ...
Most of the victims are civilians, often women and children, and nearly all these incidents occur after fighting has ended in the area where the mines were laid" (14). Only
the most determined and profit-oriented marketer or the one with no sense of moral scruples could enthusiastically support and promote a marketing campaign for such a product. Normative Theories and
Utilitarianism The 19th century philosopher, John Stuart Mill, presented an interesting premise asserting that when society deals with the deeper and more subtle aspects of life, it is essential to
not simply go to other writers of religious or empirical traditions, but to thinkers of an entirely different school and way of thinking. Mill argued that moral theories are
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