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Essay / Research Paper Abstract
This 6 page paper examines the entrepreneurial process and then applies it to a business start up to show how it operates in real life. The example used is Dyson. The paper ends with an evaluation of the current performance of the company and recommendations on how they should continue. The bibliography cites 6 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEentrpr.rtf
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Unformatted sample text from the term paper:
new entrants that emerge from an entrepreneurial process that may pose the greatest threat. It is from these companies that innovations are more likely to emerge, in order to compete
with the larger established companies this is required form the to be successful. If we examine a company such as Dyson, this can be shown to be a typical entrepreneurial
company that succeeded despite the opposition of the competition, and is now a company that is smaller than its competitors, but commands a good market share and a high brand
image. Dyson is a company that began in 1993 with the design of a new and revolutionary bagless vacuum system, starting as a small business when the excising companies failed
to take up the opportunity to work with the founder. Today the company is a very successful company. In looking at
the entrepreneurial process the way that Dyson developed can be applied and understood more comprehensively. Looking at the model the first stage of the entrepreneurial process is for the
idea. There needs to be not only an idea, but one that fulfils a market need. An idea alone is not enough (Streeter, 2002).There needs to be an examination of
the market. To see if this is one that the idea may fit into commercially. Considerations need to look to see if is there any existing method of fulfilling
this need in the market, for example, in an unsatisfactory solution, or is there a problem in the market due to lack of capacity, meaning that a new company will
find demand is already existing unsatisfied (Streeter, 2002). If there is still room for the entrance of the new idea the way it satisfies the needs ands can gain a
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