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Essay / Research Paper Abstract
This 3 page paper is written in two parts. The first is an analysis of the entertainment industry using Porter’s Five Forces Model, the second looks at how both AOL Time Warner and Disney seek to compete in this market. The bibliography cites 5 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEenterI.rtf
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Unformatted sample text from the term paper:
model a brief evaluation may be made. This mode lconsiders the external macro effects on an organisation in a business environment (Goett, 1999). His five forces model is designed to
show how the external environment can effect the way a business operates, and that any strategy a business undertakes should take these factors into consideration when analysing their position and
possible future (DAveni, 1999). The five forces Porter identifies are the existing competitors, the threat of new entrants, substitute products (or services), and the power of purchasers and suppliers (Porter,
1980). There are many existing companies. Time Warner is one that looks to multimedia and the mergers of AOL and Timer Warner is the symptom of a mature industry where
the growth is more dependant on merger and acquisition and the development of economies of scale and added value in the supply chain (Thompson, 1998). There are a large number
of segments with entertainment companies ranging from film and television or internet companies to the provision of theme parks. Most companies are in a range of sectors, as seen with
Disney who owns TV channels. The threat of new entrants is also always present. For smaller scale operators there are few real barriers to entry. The use of licences
in some segments and the power of the existing companies to limit entrance may be seen as a barrier. The use of capital may be a barrier to entry. The
power of the suppliers s high, but also competitive. Many of the suppliers are the only source of that one product, such as the maker of a popular television series
or the supplier of branded goods. The power of the purchaser is relatively low, due to the way in which there are many purchaser that buy a very small proportion
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