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Essay / Research Paper Abstract
This 3 page paper looks at how advertising impacts society. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: RG13_SA101adv.rtf
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Unformatted sample text from the term paper:
both are equally effective in altering society. Yet, it is true that the younger demographic will be attracted to electronic commercials and older people will continue to examine print advertisements.
Yet, it is important that organizations use both methods to promote their products. Sears is an example of a firm that decided to change with the times, but it is
a tactic that did not work. Speculating as to how the brand power had been lost at Sears, Altschuler claims that it is due to the fact that both online
and catalog sales were doing well, but Sears neglected one medium for another (Lemonnier, 2008). In other words, Sears prematurely got rid of the catalog focus and went to an
electronic medium (Lemonnier, 2008). Altschuler explains that Sears is known for its catalog and should not abandon that in favor of new media (Lemonnier, 2008). Both electronic and print media
affect people. It influences their decisions in terms of purchases, in their work life, and in their social roles. First, what roles have the print and electronic media played in
the development of American popular culture? Some theorists see advertising as merely a part of the popular culture (Fowles, 1996). However, the author goes on to say that "the argument
here is that advertising, while sharing many attributes with popular culture, is a categorically different sort of symbolic content" (Fowles, 1996,11). What the difference is however is that advertising has
a purpose and that popular culture does not necessary fit into this category (Fowles, 1996). The intention of the advertising agencies is to prompt consumers to do something or take
some action that they would not have otherwise (Fowles, 1996). Still, it is hard to argue that advertising has not altered popular culture. It has. And it has done
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