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Essay / Research Paper Abstract
A 4 page paper which examines how advertising influences the public citing two examples (Microsoft Xbox and McDonald’s) and analyzing perceived effects, actual effects, whether or not subliminal messages have been expressed, and considers the legality and morality of advertising methods and if there should be limits placed upon them. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: TG15_TGgreatads.rtf
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Unformatted sample text from the term paper:
languages and cultures. McDonalds and Microsoft are two conglomerates/media giants that know how to attractively package their products in ways that consistently appeal to the masses. Relying primarily
on thirty-second commercial advertising, which comprises a large portion of most worldwide marketing budgets, advertisers must quickly grab the audiences attention while convincing them in original ways to purchase their
food and computer/video items. After a slump due in large part to negative criticism about the high-fat content in fast food, McDonalds returned
to its family-friendly roots in a series of commercials conceptualized by the German advertising firm, Heye & Partner (Hein, 2004). The "Im Lovin It" segments specifically target teens, young
adults, and mothers with short vignettes designed to represent a slice of typical family life (Hein, 2004). In one commercial advertisement, a boy is expressing his desire to exercise
his freedom of choice after remembering back to when his mother showed him two equally unflattering outfits to wear. Later, he is also faced with the equally unappealing prospect
of having to hug an elderly aunt, which he begrudgingly does after some firm nudging by his father. With visions of Happy Meals occupying the screen, the boy ecstatically
describes the many choices from Chocolate Milk to Apple Juice, from Apple Dippers to the popular McDonalds French fries. Now the boy is able to make his decisions, he
triumphantly announces he chooses McDonalds while a choir of childrens voices sing the now popular catch phrase, "Im Lovin It." The hugely popular
Microsoft Xbox video game is widely recognized throughout the world. But instead of relying on the obvious - showing kids playing interactive Xbox games, Microsofts Vice President of Worldwide
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