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Essay / Research Paper Abstract
This 10 page paper is a business plan to open a movie themes café and shop in the English town of Canterbury. The plan puts forward the concept, identifies the critical success factors, looks at the potential target markets and the competition and then proposes a marketing plan. The paper ends with a budget and financial forecast for the first year. The bibliography cites 9 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEdoncafe.rtf
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Unformatted sample text from the term paper:
5. Marketing Plan 9 6. Budget and Forecasts 10 6.1 Opening Budget 10 6.2 Forecasts 11 References 12 1. Introduction Whatever the economic conditions
in a country are, even in a credit crunch, there are some goods and services that will still be demanded; food and drink is one of these areas. The business
proposed; The Don Movie Caf? is a new business start up that will be able to build on this need providing good value and also offering an alternative to higher
priced competitors, positioning itself well to offer a pleasant experience combining good food with an environment that is vibrant and fun to be in and benefits from two sources of
revnue, caf? revenue and the income generated by sales from the attached shop, which also helps to reduce risk associated with the caf?. The initial set up of the caf?
will be as a limited business, but the founders will be prepared to give personal guarantees on any financing requirements due to the lack of history, as this is a
new start up. The business should reach break even point by the end of the year and provide a good stable income for the founders. 2. The Business Concept
The business plan is to open a new style caf? and shop in Canterbury. There catering industry is one that has been highly competitive for many years; in
order to be successful any caf? or restaurant has to offer good quality food. However, in Canterbury there are a large number of restaurants and cafes offering everything from fine
dining to fast food and take away food options. Therefore, to be successful the Don Caf? will aim to offer a different experience providing a valuable source of competitive advantage
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