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Essay / Research Paper Abstract
Public relations is evaluated in the light of the Digital Revolution in this 15 page paper. Each concept is clearly defined and the role digital technology plays in the life of the PR practitioner is evaluated. Several companies used as examples include McNeil, Jack In The Box and McDonald's. McNeil's handling of the several Tylenol scares is discussed extensively and many references to its Web site have been made. Bibliography lists more than a dozen sources.
Page Count:
15 pages (~225 words per page)
File: D0_Prelatio.wps
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