Here is the synopsis of our sample research paper on The Differences of Marketing Tangible and Intangible Goods. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 6 page paper considers the differences and similarities in the marketing of tangible and intangible goods. The paper uses detergent and financial services as examples used to explore the theoretical and practical differences. The bibliography cites 4 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEintanb.rtf
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Unformatted sample text from the term paper:
may start with an existing need and then show the potential customer how and why this product will satisfy those needs. There are other needs that are summarised with models
such as the 4 Ps and its variation the 7 Ps as well as the five communication effects. However these may be seen as very similar in nature regardless of
what product is sold, telling the customer where it is, what it does and also indicating how and where it can be purchased. However, there are some differences. When
an intangible product, such as financial services are sold, there are more barriers than when tangible goods are sold. With goods such as detergent there are physical and real features,
a customer can hold and touch, they can compare and the benefit is felt in the short term. These are physical characteristics as well as short term benefits that can
be felt. These are not available to the financial services market or any intangible goods and as such it makes their marketing more difficult.
To under stand the differences there is the need to consider how a purchase decision is made. It has been known for a long time that consumers may
be divided into various grouping dependant on their income, and as such the can be targeted by the different companies and advertising agencies. But, this does not tell us what
goes on in the black box and how marketing needs to be different for different products types regardless of the target market. This is what the decision making process by
the consumer. This has been a difficult area to research as the internal workings of the mind are involved and there are many influences on this behaviour and the way
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