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Essay / Research Paper Abstract
This 10 page paper describes some of the problems firms experience if they set out to overthrow a dominant product. The paper looks at how this occurs though the lifecycles of the products and the problems encountered at each stage. The bibliography cites 8 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEnewdes.rtf
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Unformatted sample text from the term paper:
barriers to overcome before they gain entrance to the marketplace. There is the need to gain consumer confidence from the early adopters, but there is also the need to overthrow
the existing dominant forms of technology. This has been seen in several areas, for example the take over of the audio market by CDs from the former vinyl gramophone records
and the development of DVDs taking over form the videos market. Even in the video market there was a fight between two different formats. Betamax was seen as technically superior,
but the aggressive marketing by JVC of its inferior VHS system ensured that it was this which became the dominant product, and took over completely. This also demonstrate the was
that technology of exciting products and company may exercise control overt the market as a whole. The production of video recorders was soon nearly 100% VHS, even Sony, the developer
of Betamax had to manufacture VHS recorders to compete in the marketplace. The same may be seen of a range of different technologies. There are many problems that need
to be developed in order for a company to be able to overthrow the exiting dominant paradigm in may industry. There are many examples, However the first issue needs to
be the consideration of how the product may meet demands and also of how it may be marketed. In order to have a chance of succeeding over the existing products
the new product has to have a major advantage over the existing products. Without this, there is no advantage to the consumer to swap. This is especially true when the
new technology is usually more costly to produce and for the consumer. The early adopters are looking for an advantage and are willing to pay for it. All technological developments
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