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Essay / Research Paper Abstract
This 12 page paper considers a quote that argues marketing theory has only become prominent in recent years. To explore this historical marketing is considered with examples that show an in-depth understanding of marketing needs, before the more recent development of marketing theory are considered. This includes the contributions made by many theorists into until they become unified models. The bibliography cites 22 sources.
Page Count:
12 pages (~225 words per page)
File: TS14_TEmarthe.rtf
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Unformatted sample text from the term paper:
at the development of marketing and marketing theory, this may indicate the beginning of marketing as a science and a period with a greater understanding, but it is not an
indication of a lack of general marketing knowledge or the lack of understanding that marketing was everything in the success of a brand or product. There are many
examples of successful marketing creating a successful business. One example is that of Madame Taussaud who inherited a Paris wax exhibition (Church and Godley, 2003). It was through gradual and
persistent local marketing that she was able to establish herself as an entrepreneur with a successful business in London and had a major impact on the entertainment industry. The marketing
was carefully manipulation and cultivations of connection though the upper classes and high society (Church and Godley, 2003). This, combined with successful advertising may be seen as placing the right
product in the right position, with good promotion and the profitable nature of her business indicated that the price was right. The products and the promotion of the exhibits
reflected the public interests and curiosities of the time, their was often a combination in the exhibition that would include royalty witches and even horror scenes, a formula that is
followed by the exhibition to today. The exhibition also changed to suit the environment, with the development of greater transportation facilities the fixed location of London, rather than a travelling
exhibition was established (Church and Godley, 2003). Therefore, there is an early example in both marketing and branding where there are considerations of product, placement, promotions and price as
well as evidence of changing in response to environmental changes and opportunities (Church and Godley, 2003). However, there are many other examples that indicate an understanding of the important of
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