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Essay / Research Paper Abstract
This 27 page paper examines the decline of Haute couture and the rise of prêt-a-porter. The paper looks at the influences which have been seen on haute couture over the years including social and economic impacts in order to assess how or why prêt-a-porter (ready to wear) has been able to blur the lines the differentiated Haute couture and prêt-a-porter and increase its own desirability of the cost of Haute couture. The bibliography cites 12 sources.
Page Count:
27 pages (~225 words per page)
File: TS14_TEhaute.rtf
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Unformatted sample text from the term paper:
Couture 7 2.4 Economic Influences on haute Couture 14 3. Pr?t a Porter 21 3.1 The Rise of Pr?t a Porter 21 3.2 The Blurring of the Lines between Haute Couture and Pr?t-a-porter; An Example 23 4. Conclusion 27 References 29
1. Introduction The fashion industry is always in a state of flux. Changing trends and fashions may reflect
societal changes as well as a push the relevant boundaries to challenge convention. A trend which has been emerging from the last few decades is the rise of pr?t-a-porter and
the demise of haute couture. Haute couture is still stronger life, but its level of importance in the fashion market has been significantly reduced. A number of influences can
be cited which include the economic problems associated with the low profits of haute couture, increasingly complex and effective marketing, the attitudes of the fashion houses towards the masses, the
psychology behind the purchase process and the motivations for the purchase of either haute couture or pr?t-a-porter. It may be argued that haute couture may make a return pretty increasing
trend for vintage fashion. In the meantime, the traditional lines which differentiated haute couture and pr?t-a-porter are becoming blurred with designers facilitating the transfer of level of innovation and uniqueness
found in a single haute couture item into the mass market through pr?t-a-porter. To understand the reasons for the shift in the fashion industry it is important to look at
the origins of haute couture and its evolution in fashion, social and economic terms, as well as a consideration of the clients who would purchase haute couture and the way
in which pr?t-a-porter has either complemented or competed with haute couture. 2. haute Couture 2.1 Development of haute Couture Haute couture comes from the French meaning high-fashion. haute
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