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Essay / Research Paper Abstract
This is an 8 page paper that provides an overview of gender depictions in popular media. The oppressive treatment of women in advertising and film is emphasized. Bibliography lists 7 sources.
Page Count:
8 pages (~225 words per page)
File: KW60_KFgenmed.doc
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Unformatted sample text from the term paper:
listed below. Citation styles constantly change, and these examples may not contain the most recent updates. The Cultural Implications of Stereotyping Depictions of Gender in
the Media , 11/2010 --properly! Gender roles are one of the most fundamental and basic components of human culture. This is
evidenced by the fact that various cultures across the world, and across the span of time, have utilized differing conceptions of gender roles. For example, while some societies have emphasized
a matriarchal structure, the predominant trend has been towards a patriarchal structure in which men are the primary agents of cultural development and change, while women are relegated to largely
domestic roles. Nowhere is this more apparent than in the expressions of gender roles in popular media. From profit-driven media such as advertisements to more purely artistic forms of media
such as film, women have historically been depicted in stereotypical ways that are not only inaccurate and offensive, but also measurably damaging to broad cultural conceptions of women. This
paragraph helps the student set the stage for the presentation of gender roles in media, especially via advertisements. To gain a better grasp of how media can affect society and
culture in a direct way, it can be instructive to look at the example of advertising. Advertising is unique, especially in 21st century with viral advertisements and social media, in
that it represents a form of aesthetic media that exists entirely for promotional purposes, a sort of art for profit. As a result, it functions as a conduit between the
world of objects (especially consumer objects) and cultural ideals. Products are purchased by consumers after those consumers are convinced by advertisements that the products will meet some ideal they have,
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