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Essay / Research Paper Abstract
A 4 page paper which examines various aspects of the
cultivation theory. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: JR7_RAcultvt.rtf
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Unformatted sample text from the term paper:
but admit that it shapes our society and shapes societys perceptions of reality. This is the main focus of what is known as the Cultivation Theory: "The cultivation theory focuses
on the influence of mass media on attitudes, beliefs and perceptions of reality" (An Overview of the Cultivation Theory). The following paper provides a brief overview of what the Cultivation
Theory is all about. Cultivation Theory "The effects of mass media have been studied for decades, resulting in the development of a number of theories. One such theory
is called the cultivation theory" (An Overview of the Cultivation Theory). This particular "theory is a communication theory that focuses on the influence of mass media on attitudes, beliefs and
perceptions of reality. Most cultivation research focuses on television, the most prevalent and prominent of all mass media" (An Overview of the Cultivation Theory). "Dedicated to freedom, fairness, and
equity in media, George Gerbner stands as the pioneer of the cultivation theory. Although a growing number of theorists have joined Gerbner in his quest to prove the truth of
cultivation analysis, he is responsible for its creation" (Greunke). Interestingly enough, Gerbner was originally a poet from Hungary. He immigrated to the United States, however, and began to study journalism.
"The cultivation theory got its start with the cultivation hypothesis, created by George Gerbner, which states attempts to understand how heavy exposure to cultural imagery will shape a viewers concept
of reality (Pierce). Stemming directly from his work on the Cultural Indicators Research Project, Gerbner used the cultural analysis research strategy to cumulate his theory on television cultivation" (Greunke).
Gerbner argues that the world of television, the biggest player in mass media, is not necessarily a reflection of the world, but actually a world unto itself. "This created version
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