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Essay / Research Paper Abstract
A 4 page paper discussing the top-performing companies in the cosmetic industry. The "best" companies are identified by total revenues and expected long-term growth. The paper provides a strategic groups assessment and comments on which company appears to be best for employment. Bibliography lists 8 sources.
Page Count:
4 pages (~225 words per page)
File: CC6_KSindCos06.rtf
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Unformatted sample text from the term paper:
global cosmetics industry was worth about $124 billion in 2004 and was expected to surpass $145 billion in 2005 (LOreal SA SWOT Analysis, 2005). The skin care segment is
the largest on a global scale. Ethnic cosmetics are growing rapidly in the US (Nagel, 2005), but color products are growing most rapidly overall. A relatively new product
group is the natural group, "expected to be worth more than $10 billion" (LOreal SA SWOT Analysis, 2005; p. 8) in 2006. In the US, "and the market for
cosmeceuticals in the US alone is expected to be worth more than $5 billion" (LOreal SA SWOT Analysis, 2005; p. 8) by 2006. The Cosmetics Industry
The Cosmetic, Toiletry and Fragrance Association (CTFA) says of the cosmetic industry is that it is "dynamic, diverse, innovative and challenging, and has the potential to provide
a fulfilling career" (About the Industry, n.d.). "In Title 21 of the Code of Federal Regulations (21 CFR) part 720.4, the Food and Drug Administration recognizes 13 separate categories
of cosmetic products" (About the Industry, n.d.). These categories include skin care, color products and fragrances, but they also include items such as
toothpaste, baby products and deodorant. Table 1 lists cosmetics companies largest in total revenues and those expected to grow to the greatest degree over five years. Procter &
Gamble is the largest US company included in the revenue leaders but is not included in the table because it is not a "cosmetics" company even though it owns the
Cover Girl brand. It was excluded from Table 1 because it is not only a cosmetics company. Rather, cosmetics comprise only a small part of its total efforts.
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