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Essay / Research Paper Abstract
6 pages in length. In the ever-growing, constantly changing landscape of global commerce, it is not surprising to find the need for the 'fit and stretch' method toward developing a more effective, efficient and spirited approach to business. Indeed, this concept is not only a true theoretical innovation in strategic thinking, but it is also one that is rapidly becoming the most suggested way in which to formulate a more operational and responsive organization, as well as ideally address the competition. Bibliography lists 5 sources.
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6 pages (~225 words per page)
File: LM1_TLCFitStretch.rtf
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spirited approach to business. Indeed, this concept is not only a true theoretical innovation in strategic thinking, but it is also one that is rapidly becoming the most suggested
way in which to formulate a more operational and responsive organization, as well as ideally address the competition. The fit and stretch concept is not a new approach to improving
an organization from the inside out; rather, the combined efforts of this particular concept - which is actually inextricably connected rather than two individual objectives - have long existed within
the fundamental framework of every organization that has ever found the need to reinvent itself. In short, the idea of fit is to overtake the competition by way of
improving a specific component that otherwise serves to keep the two competitors at equal standing. By contrast, stretch is to restructure the way in which things will be approached
when looked at the way they are currently handled. In both instances, change represents the common denominator that is achieved in two different ways; neither is better nor worse,
just the same objective sought from separate perspectives. "A chosen competitive strategy itself does not have significant effects upon the performance, however, its linkage and interaction with the functional
level strategies has significant performance effects. In other words, the competitive strategy itself may not be critical but the quality of its strategic relationship with functional level strategies is
critical to organizational performance. In this respect, the contribution of strategic activities associated with operations and marketing areas towards organizational performance is dependent on the degree of their fit
with the competitive strategy" (Rhee et al, 2006, p. 505). The concept of fit and stretch reflect the need for growth within an organizational capacity, a reality that if
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