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Essay / Research Paper Abstract
This 9 page paper considers the reasons for the collapse of Swissair. The writer gives an outline of the event and the way that Swissair failed to respond to a changing competitive environment and then analysis's the collapse using Porter's Five Forces model. The bibliography cites 10 sources.
Page Count:
9 pages (~225 words per page)
File: TS14_TEswisar.rtf
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Unformatted sample text from the term paper:
the towers after terrors flew passenger planes into them and cause the death of thousands as well as the collapse of the buildings. This has spread fear and concern in
the air passenger traffic of the world. Airlines have suffered massive decreases since these events of September the 11th 2001. It is this event that is widely perceived as
being the beginning of troubles for many airlines and causing the collapse of other. One of these is Swissair. However, when we look at the problem we see that this
perception may have been wrong. The World Trade Centre disaster Centre impacted on business and made it more difficult but we can argue in the case of Swiss Air the
major impact was to speed up the inevitable collapse of the ailing company. The company officially collapsed on the 2nd of October 2001, it was in this day
that the fleet of aircraft were grounded and the bankruptcy was announced (Kirby, 2001). The feeling in Switzerland at this was one of anger at the banks for refused to
bail the company out in time and one of disappointment with the government. However, the issue we shall consider will not be the way in which the company should have
been bailed out, but the way that the company had failed to be as commercially successful as was needed, and as was presented to the public. The airline is
again flying, with two thirds of the fleet back in the air and a rescue package put together to keep the airline going, but there is little certainty at to
the future of the airline and if it will be able to continue flying. When we look at this case we can see that in many ways the company
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