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Essay / Research Paper Abstract
This 5 page paper provides a case study about the Chrysler Corporation. A history is included as well as information about the industry. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: RT13_SA442CC.rtf
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Unformatted sample text from the term paper:
the Maxwell-Briscoe Company was formed (Lockwood, 1968). Eventually, the Maxwell assets would be purchased and when the Maxwell Motor Company was on the verge of bankruptcy in 1920, it would
be Walter P. Chrysler, a former auto industry executive who was to head the reorganization committee (1968). Things would go well and then in 1925, the Chrysler Corporation was organized
(1968). The company grew. By the time 1928 rolled around, Chrysler would create distinct divisions for various car lines (1968). The company would grow and be
well known. During the 1980s Lee Iacoccas bold moves would make headlines. Even after that the merger of Daimler and Chrysler would become quite significant in the business world and
to the industry as a whole. Chrysler was an important player in American car manufacturing. While things have gone fairly well, Chrysler did have financial problems and more recently has
endured management dilemmas. There seems to have been a culture clash as a result of the Daimler/Chrysler merger. One significant problem that the company has endured in the past several
years is a significant change in management and leadership. Some top Chrysler executives and engineers had left the company soon after the merger (Blasko, Netter & Sinkey Jr., 2000).
The most significant defection was that of 57-year old Dennis Pawley, who was vice president of manufacturing and head of Chryslers turnaround (2000). Also, a top corporate spokesman left and
took a job at GM, and then in 1999, the senior vice-president of international marketing and minivans went to Ford (2000). This was not only a functional loss, but
it did not help to promote a good image for the new company. II. Key Management Practices Key management practices revolve around its history as well as its
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