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Essay / Research Paper Abstract
This 11 page paper looks at the performance and strategy of the children retail clothing chain The Children’s Place and considers how the strategies for in with the macro and micro environment, looking at issues such as industry structure, supply and demand, elasticity and cost structure. The bibliography cites 7 sources.
Page Count:
11 pages (~225 words per page)
File: TS14_TEchildmkt.rtf
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Unformatted sample text from the term paper:
One firm that has a strategy that reflects the environment is The Childrens Place, a chain of childrens clothing stores based in the US with bricks and mortar operations consisting
of 962 stores that are owed and operated by the firm as well as operating an online store. The firm is a major competitor in the childrens clothing retail
sector. The firm started out in 1988 and has grown and is now well established in the US and is growing at a rapid rate in Canada, with growth carrying
on, with 2010 seeing a further 65 stores planned along with the closure of 10 stores (The Childrens Place, 2010). The retailing is divided into different segments based on
age, with newborns for ages 0 - 12 months, babies for age 6 months to 4 T, and then for children ages 4 years to 14 years (The Childrens Place,
2010). When looking at the way that the firm is competing with the use of a balance between the need for quality and value may be a placement that
reflects the market conditions as well as the market structure. For this we can consider the market structures and their characteristics to consider which The Childrens Place firs into the
childrens retail industry. There are four major market structures which may be observed; monopoly, oligopoly, monopolistic competition and pure competition. In a monopoly there is only a single supplier of
a good or service, so that a consumer has no choice, the general opinion is that monopolies are bad for the consumer or user as in these circumstances the supplier
or producer has total control over the market. The consumer has to accept the prices and conditions set by the company. Good examples of monopolies used to be many of
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