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Essay / Research Paper Abstract
This 5 page paper looks at the pricing strategy of the Eurostar train travelling through the Channel Tunnel and develops a potential supply and demand graph for the train and the ferry. The paper then looks at Eurostars own pricing strategy and the way that competitors have reacted. The bibliography cites 10 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEchantunsd.rtf
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Unformatted sample text from the term paper:
Travel. If we look at the way in which the company has been run there has been mixed in terms of success and failure. The demand was not as high
as expected and costs of providing the tunnels spiralled. Now the use of the tunnel, competing with alternate forms of transport is becoming more accepted. If we look at
the way pricing occurs there are a range of strategies used in order to increase revenue and maximise the revenue achieved. The cost of travel is not low, but special
offers have ranged from ?20, such as the offers with the Daily Telegraph, with some tickets costing more than ?200, depending on location. If we consider the simple cross
channel crossing we can look at some of the projected levels of passengers, and consider where the average ticket prices may be top assess what levels of supply and demand
may be shown on a graph. This has also meant interpreting data collected to project the likely impact. Using data from the company we can project the following supply and
demand graph. We can compare this to alternate forms of transport such as the Ferry, where there is a lower
price level for the average due to the higher number of day trip passengers. The alterative to this maybe air travel,
but this ,ay not be seen as a suitable alternative due to the different location and unsuitable for cars ad lorries. As such we will not consider this as a
suitable. If we consider the way the process have moved very the years there has been a general downward trend in real price, with 2004/5 seeing 1.2 million tickets
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