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Essay / Research Paper Abstract
This 5 page paper examines the relative positions of the major suppliers of handsets in the cellular telephone market. The paper looks at Nokia, Motorola, Samsung, Siemens, Sony-Ericsson and LG Electronics. The bibliography cites 3 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEcellphone.rtf
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Unformatted sample text from the term paper:
of 520 million units shipped (Gonsalves, 2004). This was an increase on 2002 of 20.5%. The level of demand was such that the manufacturers were struggling to keep up with
the demand. The development of products was a major driver with consumer looking for feature rich replacement units, shortening the lifecycle of the existing product. This has been to the
benefit of all handset manufacturers and created a very competitive environment. Nokia The dominant supplier is the Finnish company Nokia in terms of the global market share, although the
global market share did decrease in 2003 compared to 2002 falling to 34.7% down from 35.1% (Gonsalves, 2004). However, the pattern was not negative as Nokia managed to take the
lead in the competitive US market, taking this from Motorola (Gonsalves, 2004).The loss of market share was due to falls in sales in western Europe, where Nokia remained the number
one supplier, but with a lower lead. The loss was mostly to a number of the smaller competitors rather than the other dominant players.
The market share has fallen in 2004. According to figures released n the 9th of September 2004 for the second quarter of 2004 Nokia had dropped to a
market share level of 29.7% compared to 35.6% for the same quarter the previous year (Tech Europe, 2004) However, this was a slight recovery as in the first quarter market
share had fallen to 28.9% (Tech Europe, 2004). Nokia are suffering due to the lifecycle of the brand and the need for renewal
that was hampered by limited product mixes. In the past Nokia has been seen as leading edge in terms of cellular phone design, such as with the changeable colour covers
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