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Essay / Research Paper Abstract
5 pages in length. Ethics may be an intangible commodity in the business sector, but it is as vital a component of commerce as any other organizational aspect - and perhaps even more so. The Caux Round Table Principle of Ethics illustrates the requisite nature of these values within the corporate setting by citing thirteen principles by which all sectors of industry is morally obligated to abide; this paper examines three as they relate to Southwest Airlines and McDonald's. Bibliography lists 2 sources.
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5 pages (~225 words per page)
File: LM1_TLCcaux.rtf
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The Caux Round Table Principle of Ethics illustrates the requisite nature of these values within the corporate setting by citing thirteen principles by which all sectors of industry is
morally obligated to abide; this paper examines three as they relate to Southwest Airlines and McDonalds. II. INTRODUCTION Operating a successful business is not as simple as setting up
shop, running an advertisement and waiting for customers to flock into the company. Rather, thriving companies understand all too well the inherent value of ethics when it comes to
tying together the many components of a successful business amidst the global backdrop, not the least of which includes Southwest Airlines and McDonalds. III. PRINCIPLES 8 & 9: CUSTOMERS
& EMPLOYEES Southwest Airlines, the longtime leader among its competitors, has maintained such stellar status due to the vision of one man: Herb
Kelleher, whose marketing tactics have been credited to his "extremely effective, maverick-cum-evangelistic leadership" (McConnell, 2002). The manner by which Kelleher took a once-grounded airline and transformed it into the
top moneymaker of its industry is a testament to the strength, determination and basic fundamentals he has always incorporated into his motivational efforts for the Dallas-based airlines. As a
direct result, not only are his passengers happy to fly his airline, but his "passionate, dedicated employees" (McConnell, 2002) have played an integral role in maintaining customer return long after
the marketing tactics have been utilized. Indeed, getting the passengers is the task of advertising genius; keeping them, however, is often a much more difficult equation. We market
ourselves based on the personality and spirit of ourselves. That sounds like an easy claim but, in fact, it is a supremely dangerous position to stake out because if
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