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Essay / Research Paper Abstract
A 5 page overview of the impact advertising can have on American youth. This paper presents a causal relationship between advertising and the evolution of ebonics. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: AM2_PPadTelevisionViewing.rtf
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Unformatted sample text from the term paper:
impacts on our nations youth. In many cases unfortunately that impact is negative. There are, in fact, numerous examples of causal relationships between American advertising and youth.
A particularly interesting example is advertising and how it affects the social interaction, or more specifically the communication of, our nations young people. Much of todays advertising is being
directed at the African American segment of our population. That advertising is affecting not just African Americans but also mainstream American in sometimes unexpected ways.
African Americans represent a significant segment of the buying public. It is no wonder, therefore, that they are specifically targeted in media advertising. Television is
particularly interesting in the way that it targets African Americans in its advertisements. Television advertising is designed to sway its audiences behavior. This is true whether that behavior
is one in which money is supposed to change hands or one in which ideologies are supposed to be altered. Very simply, advertising is one of the most effective
means of manipulating the choices and actions of the public (Allen, 1994). Television advertising has proven that it is particularly adept at capturing the attention and the allegiance of
African Americans. In many cases it is doing so through an incorporation of ebonics, a communication style that originated in fact with African Americans.
Advertising, by all credits, is a tremendously creative and effective medium which can accomplish practically any goals if wielded by the right hands (Berger, 1999). When we
couple ebonics with advertising we have the potential of swaying an audience in an even more powerful way that what would be accomplished with the use of standard English.
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