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Essay / Research Paper Abstract
A 4 page paper that analyzes a case entitled “Internal Entrepreneurship at the Dow Chemical Company” at Dow. The writer also discusses intrapreneurship and what is needed to foster this process. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: ME12_PGdowtlf.rtf
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Unformatted sample text from the term paper:
this new Internet. However, dot.coms were springing up every day and they were making a lot of money. In fact, making a lot of money was Telfords (along with three
others) initial motivation. They quickly realized there were too many risks for the four of them to launch their own e-company but they also realized that they could create something
that would benefit their company, Dow Chemicals (Chakravarthy, 2003). Once the four colleagues made that decision, Telfords motivation was to develop a new market for Dows epoxy products. Philippe Raynaud
de Fitte, who was the commercial director of Europe, initially supported Telford by allowing him to spend time developing e-epoxy, but Telford also had to fulfill his regular responsibilities. It
was de Fitte who initially identified an unaddressed market for their epoxy products and that was the niche that Telford focused on (Chakravarthy, 2003). Telford presented his plan to the
Epoxy Leadership Team in late 1999. They were less than thrilled and different groups pointed out they had their own Internet initiatives they were developing. It was Henry Vermaak, who
was business VP for the division and chairman of the Leadership Team who supported Telford and awarded him $100,000 to continue his research on his e-epoxy venture (Chakravarthy, 2003). This
was a drop in the bucket in terms of research costs but Telford used the money wisely and was very clever in negotiating with consultants he needed. He had to
come up with a firm plan by March 2000, which gave him only four months. Telford completed a prototype and tested it. He also developed a firm business plan
for the new venture. It was at this point that Telford engaged in actions that are right on an ethical line. He started a rumor that companies were entering into
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