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Essay / Research Paper Abstract
This 5 page paper is written in two parts. The first part considers how vertical integration in the British film industry, what it is, why it occurs and uses examples to illustrate the points raised. The second part of the paper examines how a new company would be able grow in this industry. The bibliography cites 6 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEbritfilme.rtf
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Unformatted sample text from the term paper:
end of the production and delivery to the end user. For many industries this is relativity transparent, but for the film industry in the UK this can be very complex
with a large number of inputs from a variety of sources as well as the outputs then moving though different mediums and through a range of distribution channels. In
the past there have been concerns regarding the way in which film companies could hold a monopoly and control their industry leading to a lack of competition. It was for
this reason in the United States there were anti-trust measure put into place in the US during the 1930s. The concerns were that were there was a high level of
vertical integration there would be higher levels of profit due to this integration and reduction of overhead costs and the ability to initiate uncompetitive practices and reduce competition and also
limit the potential of new entrants with this control. Following the first and then second world war the UK did not have the same problem, as it was the US
that dominated the film industry and as such there were no equivalent moves in the UK. It is worth noting that these anti-trust restrictions on vertical integration were removed by
President Reagan in the 1980s (Wheeler, 2005). Miller and Shamsie (1996) have undertaken research in the US that show value chain creation is critical for the survival of many film
companies. The concept behind the supply chain where there is increase profit has been described by Porter (1985) as the Value Chain. In this the path the product takes
to its final user is one that is able to add value though a series of links and savings (Mintzberg et al, 1998, Thompson, 1998). This has been applied to
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