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Essay / Research Paper Abstract
A 6 page paper that begins by outlining seven objectives for Boeing with a reason for identifying each. The essay then discusses and action plan for the company to achieve the objectives. Bibliography lists 9 sources.
Page Count:
6 pages (~225 words per page)
File: MM12_PGbng5.rtf
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Unformatted sample text from the term paper:
fund the development, construction and release of Airbus A380. 2. Restore corporate image. Boeing has a good reputation in the industry but recent events has tarnished that reputation. Two
specific events happened. The CEO was involved with a subordinate and there was a rumor regarding accounting practices. Boeing denied the last charge and the CEO was asked to resign.
The new CEO will need to reassure customers and Wall Street about the companys accounting practices. 3. Encourage innovation. Boeing has a number of programs that encourage employees to share
and develop new ideas. Most innovation in companies comes from the workers who are on the line. Boeing also needs to increase its R&D budget, as Airbus did. 4.
Continue to make use of advancing technology. Again, Boeing uses the advances in technology and, in fact, design their own technology. At this point, Boeings technology knowledge and use is
ahead of Airbus. This lead needs to continue. 5. Increase profit margin. Every company needs to increase its profit margin. Boeing increased its net income by 160.7 percent
between fiscal years 2003 and 2004 (Simonetta, 2006). They are a profitable company and they need to remain so. 6. Reclaim position in the industry as the #1 maker
of large commercial jets. This is going to be extremely difficult but it ties into the first objective. If Boeing gets the Dreamliner on the market before Airbus gets its
A380 on the market, Boeing will take a step towards reclaiming the #1 position for making large commercial jets. 7. Work towards greater cooperation between the federal government and
industry by lobbying for an industrial policy. In the EU and Asia, there is a well-understood cooperation between major industries and the government (Ronis, 2004). Ronis (2004) said: "Although the
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