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Essay / Research Paper Abstract
This 6 page paper discusses the aerospace industry, in general, and The Boeing Company, in particular. Factors in the external environment that are addressed include adjacent industries, technology factors, the competition in the industry, suppliers, and labor at Boeing. The writer includes comments on the intense rivalry between Boeing and Airbus. Bibliography lists 12 sources.
Page Count:
6 pages (~225 words per page)
File: MM12_PGbngex.rtf
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Unformatted sample text from the term paper:
which organizations must operate. They include the individual forces of social, business and economic, political, governmental, technological, and demographic (Anderson and Anderson, 2002). The following is an external environment analysis
of The Boeing Company. Remote Environment There are unique economics in the aerospace/defense industries (Penn State University, 2005). These include the communications, and tourism and travel industries (Penn State
University, 2005). The health and stability of these adjacent industries have a direct impact on the aerospace industry (Penn State University, 2005). The overall health of the national and global
economy affect this industry as does the nations defense budget (Penn State University, 2005). For instance, airlines will purchase new aircraft when travel and tourism is forecast to continually increase
over the next several years (Penn State University, 2005). Travel and tourism are affected by the national economy; as individuals and families have more disposable income, they travel more. Even
the business model of airlines affect their purchases of new aircraft - point-to-point airlines do not purchase as many planes as do traditional hub and spoke airline models (Penn State
University, 2005). Technology has had a dramatic impact on this industry. Automation, new materials and innovative designs lead to new and better aircraft. Boeings 787 Dreamliner airplane is a good
example. The plane will have "an entirely new electric-based architecture" (Wikipedia, 2005) with every subsystem being revised to work with the new architecture (Wikipedia, 2005). It also has a central
computer instead of hundreds of separate boxes keeping track of things (Wikipedia, 2005). The plane is efficient as well (Wikipedia, 2005; Pike, 2005). The plane will be 20 percent more
efficient than the 767 (Bhatia, 2005). Industry Environment This is a fiercely competitive industry and it has become more so. Boeing and Airbus have been in direct competition to
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