Here is the synopsis of our sample research paper on The Body Shop; Ethics, Environmentalism , Leadership, Learning and Technology. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 10 page paper looks at the Body Shop from four perspectives. The underlying ethics and the manifestation of environmentalism is discussed, then the leadership style is examined, this leads into a section where the body shop is compared to a learning organization to identify its strengths and weaknesses in learning and the final part of the paper looks at the way technology has been used, including the internet. The bibliography cites 13 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEbodyshop.rtf
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Unformatted sample text from the term paper:
the values that permeate an organisation as well as the practices that are seen to occur. Looking at a company such as the Body Shop it is possible to see
how different factor all come together to form an holistic approach and create the culture of a company. If we look at the Body Shop we can look
at elements such as the ethics and environmental management, the role of leadership, communication and negotiation and the way in which organisation learning and the role of technology and
how this international chain of franchises started off as only a small single shop started with only ?10,000 and has grown reflecting these values and developing more ideals.
The Body Shop is built on a reputation of ethical and environmental values, in looking at this they may be seen as more ethical than environmental, which will surprise most
students. The Body Shop started as a small single shop by Anita Roddick in 1976. Opening a shop was a commercial enterprise,
but it was undertaken with no formal business training or education. The main motivation in opening a shop that sold beauty and toiletries was what Anita saw as the lack
of integrity in the beauty industry (Chryssides and Kaler, 1999). The market that Anita was aiming for is reflected in the philosophy behind this opinion.
The beauty industry had a reputation for selling hopes and dreams, controlled by men, the products were mostly marketed by giving the impression they would make women
feel younger or more beautiful, an image that was perpetuated by the use of young beautiful models (Chryssides and Kaler, 1999). There are many examples of this, from Estee lauder
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