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Essay / Research Paper Abstract
7 pages in length. The collective nature of popular media proved to be a quick study where the draw of masculinity was concerned. Noting how advertising is the art form of consumer capitalism, one only has to analyze the types of ideas, values and objectives contemporary society seeks to obtain and right alongside will be popular media to endorse and increase such artificial consumption with proven tactics like promoting masculinity. It should come as no surprise how many individuals purchase items they neither need nor have use for all because they are swayed by slick marketing campaigns that utilize masculinity for cultivating just such a purchase response from the target market. Who is to blame - and why must blame be placed - when people are expected to take responsibility for their own actions? Bibliography lists 6 sources.
Page Count:
7 pages (~225 words per page)
File: LM1_TLCMascCons.rtf
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Unformatted sample text from the term paper:
has to analyze the types of ideas, values and objectives contemporary society seeks to obtain and right alongside will be popular media to endorse and increase such artificial consumption with
proven tactics like promoting masculinity. It should come as no surprise how many individuals purchase items they neither need nor have use for all because they are swayed by
slick marketing campaigns that utilize masculinity for cultivating just such a purchase response from the target market. Who is to blame - and why must blame be placed -
when people are expected to take responsibility for their own actions? Historically, popular media have not earned the most stellar of reputations when
it comes to portraying reality; however, the manner by which magazine advertising tap into the accurate perspective of male masculinity has come to represent a commonplace approach to capitalistic consumerism.
Proponents of magazine advertising contend there is one phrase for those who are prone to the deceptiveness of media marketing: caveat emptor. It is not up to the
advertiser to be responsible for the buyers gullibility, even if that buyer happens to be an impressionable male seeking to emulate the ads buff model. Indeed, it can easily
be argued that while there is some form of embellishment in most advertising, employing bodybuilders to motivate readers to pump it up helps to influence more of a positive response
than one shrouded in fraudulence. The image of power and gender roles in popular culture reflects significant consumption with regard to male masculinity.
One only needs to consider such publications as GQ to realize the tremendous impact power and gender have upon the content of todays magazines, confirming the presumption that the
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