Sample Essay on:
“The Bike Guys” Expansion

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Essay / Research Paper Abstract

A 3 page paper examining the current situation of a small bicycle repair shop to make recommendations for expansion. The Bike Guys seeks to expand its current business but is not profitable enough to support another dedicated location. There are several alternatives available to the company; the recommendation is that it automate financial and customer records right away; take advantage of the customer base it already has developed; create alliances with local retailers; and offer maintenance and repair promotions during the slowest seasons of the year. Bibliography lists 1 source.

Page Count:

3 pages (~225 words per page)

File: CC6_KSmgmtExpBike.rtf

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Unformatted sample text from the term paper:

Guys seeks to expand its current business but is not profitable enough to support another dedicated location. There are several alternatives available to the company; the recommendation is that it automate financial and customer records right away; take advantage of the customer base it already has developed; create alliances with local retailers; and offer maintenance and repair promotions during the slowest seasons of the year. Current Situation The Bike Guys operate a store-front bicycle repair shop relying on foot traffic and casual business to supply their net income of $40,000 annually. All records are manual, and the business obtains the parts it needs from local retailers. The business is contemplating expansion and seeks to enhance profitability. Available Alternatives Necessary Steps Regardless of what path the business chooses, it needs to automate its records to the point that it has electronic records of all transactions, either outgoing or incoming. Sales and expense records are crucial for reporting purposes, both internally and for regulatory agencies. Electronic customer records allow the business to contact established customers notifying them of promotions and other information that may be of benefit to them. Harvards Theodore Levitt (1986) maintains that the purpose of any business is to get - and then keep - a customer, that growth and profitability will follow. Not having complete and useful customer records greatly limits the business in terms of keeping customers it already has developed. Also regardless of what other approaches are chosen, the company needs to locate a few wholesale suppliers for parts, perhaps including a wholesaler that place parts in the shop on a consignment basis. Such an arrangement would ...

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