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Essay / Research Paper Abstract
This 4 page paper discusses pay per click advertising: what it is and what it’s benefits are, as well as some of its problems. Bibliography lists 6 sources.
Page Count:
4 pages (~225 words per page)
File: KV32_HVppclik.rtf
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Unformatted sample text from the term paper:
and leave again within a matter of seconds if they dont see something to interest them. Even when they use a search engine they wont go past page three and
fully two thirds of them (66%) wont look beyond the first page (Pay per click advertising - introduction, 2009). This makes it difficult for people selling goods and services to
get their message out. However, there is a method for companies to get their ads displayed prominently in search engine results, which in turn means more visits to their
website. The method is pay-per-click advertising. Discussion Pay per click (PPC) advertising is "a way to get your ads displayed at the top of search engine inquiries quickly" (What is
pay per click advertising?, 2009). With this type of advertising, companies can control where and when their ads appear, as well as how much they have to pay for them
(What is pay per click advertising?, 2009). PPC works because the search engines (Google, Yahoo, Ask, Bing) allow companies to "bid" on keywords that relate back to the companys web
site (What is pay per click advertising?, 2009). A company that wants to use this service sends their websites information, "along with a list of keywords, to the engine" (What
is pay per click advertising?, 2009). They also tell the search engine how much money theyre willing to pay for each keyword (What is pay per click advertising?, 2009). When
someone searches for a keyword the company paid for, that companys site will appear in the listings of the search engine (What is pay per click advertising?, 2009). Those companies
that are willing to pay more per click are listed first; those that pay less are further down the page (What is pay per click advertising?, 2009). There are
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