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Essay / Research Paper Abstract
This 4 page paper examines the Billboard Liberation Front, looking at who and what they are, their goals and actions, how they relate to consumer culture, and whether or not their actions of changing billboard advertisements may be seen as culture jamming. The bibliography cites 5 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEBLFjam.rtf
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Unformatted sample text from the term paper:
an honest, This itself nay be seen as both a comment of the advertising and the way it is perpetuating messages as well as the way t comments on consumer
culture. The states goals run deeper than this and look to the way in which advertising consumes the culture and is even responsible for packaging aspects of modern life
such as spiritualism so it may be consumed (BLF, 2005). The BLF state "to Advertise is to Exist. To Exist is to Advertise. Our ultimate goal is nothing short of
a personal and singular Billboard for each citizen. .....when every man, woman and child can scream at or sing to the world in 100Pt. type from their very own rooftop......we
will continue to do all in our power to encourage the masses to .......to alter it to their own design" (BLF, 2005). This goes further and states that even
if the alteration is only imaginary then the message is improved. However it is interesting that when messages are altered there is also an ethical principle used. In the first
set of Billborads that were altered in December 1977, which noticed the press of the arrival of BLF, Fact cigarettes were chosen. The slogan was changed from " Im realistic,
I smoke Fact..." into "Im real sick, I smoke..." (BLF, 2005). There was also a large arrow attached to the slogan bring attention to the warning from the surgeon general.
Therefore the message may also have been seen as a public service and warning, The way the changes were made with the use of similar lettering and poly cement
to change the message, a method chosen as it avoided vandalism (BLF, 2005). Cigarettes were also the target in 1978 when Camel Cigarettes were the target and they added
...