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Essay / Research Paper Abstract
A paper which looks at the BBC in terms of its commitment to Reithian values, and how these have been demonstrated in its coverage of the Iraq war. Critical commentary from British, Islamic and American journalists is included, as well as an overview of BBC stakeholder commitment. Bibliography lists 13 sources.
Page Count:
7 pages (~225 words per page)
File: JL5_JLbbciraq.rtf
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Unformatted sample text from the term paper:
in comparison to those media sources which are heavily constrained by a commitment to advertisers or which are required by national governments to promote a specific political perspective. However, it
is interesting to note that there has in the comparatively recent past been some criticism of the BBCs coverage of the war in Iraq, and that the organisations approach to
the issue has changed somewhat as a result. Before exploring the details of the BBCs coverage, it is useful to look briefly
at the companys origins, principles and remit, and why it differs in some significant respects from similar media in other countries. The British Broadcasting Corporation was founded in the 1930s,
and John Reith, its first Director-General, emphasised the need for high standards of programming, and saw the company as having a responsibility to promote a high moral tone. The resulting
"Reithian values" under which the company operates assert that the BBC should "inform, educate and entertain". The company
was, and is, funded by the television licence fee, which is payable by almost everyone in the country: anyone who owns a television set is liable for the licence fee,
whether or not they actually watch BBC programmes. Whilst some critics assert that the licence fee system is unfair - Yeo (2002), for example, states "everyone has to pay
it even if they never watch the BBC or listen to the radio programmes" - in practical terms there are very few individuals who own television sets but watch only
commercial stations. It is widely acknowledged that the BBCs standard of programming is high, and that it has consistently offered excellent "value for money" in return for the licence fee,
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