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Essay / Research Paper Abstract
This 6 page paper looks at who the different Disney animated characters appeal to and then considers who and why they are appealing. The paper starts by looking at Mickey Mouse and moves on to a range of other Disney characters. The bibliography cites 4 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEdischaract.rtf
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Unformatted sample text from the term paper:
of product and sales opportunities. Looking at the way that the Disney characters are design and targeted the attraction to children of the friendly faced and brightly colored figures that
re simple to understand and fun to watch. However, it may be argued that this is not a childrens firm, it is not unique in its desire to create customer
satisfaction, and as such one target market for the animation may be children, but that there are also many other target markets which the characters are designed to appeal
too, either directly or indirectly (Wasko 249). An examination of corporate profile would indicate that there are a large number of brands which also target families including parents, and in
some cases adults (Wasko 249). The Corporation has a wide range of interests, not only in films animation, but also in theme parks as well as media, including investments
in sports channels (Wasko 249). However, as a company seeking to appeal to an audience that includes nominees across many of the product ranges is this means creating an appeal
for a wide range of different demographics within a singular product. Luckily, animation is a media format that can facilitate this in the way different characters are presented, as
well as beauty in different meanings at different levels. It may be argued that this approach has not always been present. The early history of Walt Disney is difficult
to ascertain in terms of an accurate and factual retelling (Wasko 247). It is then the Disney himself was highly interested in managing the way history would remember him, and
as such it is likely that there was manipulation taking place of some of the area aspects of his life. However, key to the history of Disney and the
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