Here is the synopsis of our sample research paper on The Anti-Gun Campaign in the UK. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 7 page paper looks at the anti-gun campaign in the UK, considering how it has been undertaken in terms of marketing and propaganda. The paper considers how government and government organisations can seek to manipulate community opinions, how it has worked in the past and compares the current strategies to those of the past. The bibliography cites 8 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEantigun.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
to deter the use of, or attraction to, guns. The campaign has included billboards aimed at teenagers, principally the age-group between 11 years and 16 years, with the tagline "Carrying
a gun can get you into the coolest places" accompanying a photograph of a dead body in a mortuary (BBC News, 2006). The stated aim of the advertisement is to
overcome the preconception that gunmen deserve respect. Another campaign, run by Choice FM, used creative slow emotion photography in order to communicate is anti-gun message, an important aspect of this
campaign was a way in which it was funded; paid for by the Metropolitan police (Anonymous, 2007). This latter campaign has received criticism due to the way in which it
may be perceived as glorifying crime, however it may be argued it is seeking to be controversial in the same way Benetton used marketing to gain the attention of its
target market. The way in which governments have used propaganda has been well-documented, and the use of marketing for propaganda is not limited to only government and government bodies. Governments
will seek to put forward messages that will show themselves in a good light or seek to manipulate or persuade the community into a specific behaviour pattern. During elections may
be are biased views of the electorate to favour the government, however with the development of a new wave can indicated; rejecting bureaucratic messages and bureaucratic language in favour of
the new hyperbole (OShaughnessy, 2004). The difference is not in the concept of manipulating views and actions of the target audience, it is with the language used. This was seen
clearly in 1997 with the way that new Labour utilise language and buzzwords (OShaughnessy, 2004). It is the same government, policies and government departments which are behind the current anti-gun
...