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Essay / Research Paper Abstract
This 4 page paper looks at the way business models such as Porters Five Forces and the value chain are, or can be aligned to information technology. The use of the models, adaptations and the views of Michael Porter are all included in this examination of IT and business model. The bibliography cites 9 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEportIT.rtf
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Unformatted sample text from the term paper:
aid as part of the strategising process. Frameworks such as Porters Five Forces, Value Chain analysis as well as more generic models such as SWOT1 and PEST2 are all taught
and used widely. However, these models have been in use many decades and it may be argued that the environment has changed a great deal, especially with the proliferation of
information technology (IT). This means that the original models were not developed with the concept of information technology in mind. The PEST analysis does make an allowance for technology, and
SWOT sees the potential to include it under the relevant heading due to its generalised approach, but for models that are more perspective, such as Porters five forces model and
value chain analysis, there is less alignment which reflects the way than for many years information technology planning has taken place separately from the strategy making process, often seen as
a supportive function, but there appears to be a lack of recognised alignment between IT strategy and general business models in the mainstream business literature. The focus of many
studies of IT and strategy tend to be based on they have been examined in two ways, the economic results and the practical outcomes (Thompson, 2007; Wiseman, 1988). The concept
of IT as a key part of strategy and the need for models to recognised this is not a new idea, Bakos and Treacy (1986) argue that there is a
need for a normative model and links the use of IT with tools such as industrial economic and organizational design, strategies which themselves may be aided by inputs resulting from
the use of models such as Porters five forces and value chain analysis. Bakos and Treacy (1986) argue that there are three main perspectives; the internal strategy, which looks to
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