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Essay / Research Paper Abstract
3 pages in length. The environmental and social problems caused by the influence television has upon kids is both grand and far-reaching; that TV is used as a babysitter and teacher speaks to the inappropriate lessons children are learning about living in a civilized society. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: LM1_TLCTVkids.rtf
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Unformatted sample text from the term paper:
are learning about living in a civilized society. One obvious influence television has upon children is the early age at which they grasp the unnatural appetite of consumerism. The
vicious cycle that exists within the framework of consumerism - the "artificial appetite" (Lapham, 1993, p. 10) for wanting more and more materialistic tangibles until there is nothing left to
appreciate - resides within each and every person; however, it is a social ill that grows worse with each passing generation as children are exposed to cleverly marketed television commercials
focused directly upon young viewers. In analyzing the kinds of ideas, values and ethics contemporary television advertising attempts to promote toward children, one
only has to realize how strong a hold capitalism has upon people. It should come as no surprise that many children are persuaded to ask for items they either
do not need or have little interest in, all because they were swayed by slick marketing campaigns targeted at cultivating just such a programmed purchase response. The focus of
targeting children as consumers stems from "a philosophy encouraged by businesses through the advent of advertising that was to develop desires for new products regardless of what purpose they served"
(Trotter, 1992, p. 27). Targeting children leaves the door wide open to playing upon their inherent innocence of mind and ignorance of reality.
To them, everything is attainable as long as mom and dad make it happen; with the significant and obvious rise in promoting consumerism in children, parents are now faced
with even more issues of purchase control and regulation. From an entirely different standpoint, the undeniable impact of television upon rising juvenile violence
...