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Essay / Research Paper Abstract
7 pages in length. Advertising, in and of itself, is an entity whose entire existence depends upon the ability to manipulate, influence and convince people to purchase or use a product/service they otherwise might not. The extent to which advertising tactics are so calculating and focused upon achieving this objective is both grand and far-reaching; that a successful advertising campaign is based much more upon the way the product or service is sold than the actual worth of that product/service speaks to advertising's capacity for selling anything to anyone even - and especially - when the product/service is directed to an inappropriate target market. Pursuing underage drinkers/smokers and children where cigarettes, alcohol and fast food are concerned illustrates the depths to which advertisers will go to shift the delicate balance between social ethics and the powerful lure of capitalism. Bibliography lists 6 sources.
Page Count:
7 pages (~225 words per page)
File: LM1_TLCFastFood.rtf
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Unformatted sample text from the term paper:
might not. The extent to which advertising tactics are so calculating and focused upon achieving this objective is both grand and far-reaching; that a successful advertising campaign is based
much more upon the way the product or service is sold than the actual worth of that product/service speaks to advertisings capacity for selling anything to anyone even - and
especially - when the product/service is directed to an inappropriate target market. Pursuing underage drinkers/smokers and children where cigarettes, alcohol and fast food are concerned illustrates the depths to
which advertisers will go to shift the delicate balance between social ethics and the powerful lure of capitalism. There is no denying the
statement that advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising attempts to promote, one only has to realize
how much of a stronghold capitalism has upon society in general. Because of the inimitable talent for convincing people to purchase items they either do not need or should
not have, the advertising industry continues to sway with slick marketing campaigns targeted at cultivating just such a purchase response. Amidst this overwhelming
presence of the fast food mentality sprung a new concept of socialization that crept up within the recent past, giving pause to the true meaning of the word. Schlosser
(2001) contends that modern society is under the spell of what has been termed McDonaldization, "the process by which the principles of the fast-food restaurant are coming to dominate more
and more sectors of American society as well as the rest of the world" (Vissner, 1989, p. 38ff). What this simply means is that virtually every facet of contemporary
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