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Essay / Research Paper Abstract
This 25 page paper provides an overview of the current literature related to the development of marketing strategies and the integration of telemarketing as a component of modern business operations. This paper integrates some perspectives on the use of telemarketing, both from a business standpoint and through an assessment of consumer views of telemarketing. Bibliography lists 20 sources.
Page Count:
25 pages (~225 words per page)
File: MH11_MHTelema.rtf
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of telemarketing. Bibliography lists 20 sources. MHTelema.rtf The Advantages and Disadvantages of Telemarketing Written by 10/2001 For More
Information on This Paper, Please Introduction The increasing popularity of telemarketing as a strategic component of business plans has determined the development of many emerging telemarketing businesses throughout
the world. Face to face transactions between businesses and consumers are quickly diminishing and direct business interactions have diminished significantly in recent years. While few would dispute the
fact that telemarketing may contribute to the reshaping of business/consumer models, there are distinct pros and cons involved in the use of this kind of strategy. In fact, questions
have been raised about the impact of telemarketing in terms of maintaining customer privacy and existing legislation designed to protect individual rights in the midst of a surge of telemarketers.
What is Telemarketing? Telemarketing, also called telesales, is the process of marketing goods and services utilizing a staff of telephone-based employees (Penoyer, 2001). Telemarketing can include many different
phases of telephone use, and is a term that essentially refers to the use of the telephone in customer contacts or in prospective contacts for any given organization (Penoyer, 2001).
Departments participating in telemarketing or telesales generally are comprised of a variety of staff members, including secretarial staff, customer service, technical support, order lines, field staff, and direct sales
(Penoyer, 2001). In todays technology based business environment the telephone has become the face of business. Most companies have more contact with their customers and prospects via the
telephone than by any other method. This means that your businesss image is substantially affected by the way in which your people handle the phone. The once bad word "telemarketing"
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